So as an innkeeper here in Lancaster County, we often ask where are guests found out about us. It helps us with our marketing efforts. Lately along with that question, I have heard more and more people saying that this is their first B&B experience.
It always intrigues me why someone who has been enjoying a hotel for many years has decided to give a B&B a try. Many of the answers are we just wanted something different, my wife always wanted to try one, we saw you on the internet and decided to try it are among some of the answers. But the question that intrigues me the most is, why have you not tried it before. The usual answer is, "We never even thought about it"
There is a campaign spearheaded by our National Association (PAII) that will be singing the praises of B&B's nation wide. It's called, A Better Way to Stay and has had a wonderful start. You may remember some of the past efforts with "KICK GAS" and "B&B's for Vets". Two very successful campaigns that ran last year. Again this year, Better Way to Stay will be doing a full line of events including the Vets program once again.
The Better Way to Stay campaign is designed to bring awareness to the public... letting them know that there is a better way to stay. Lodging does not necessarily mean that you are stuck inside of a box room with a desk and bed and a plastic coffee maker. Yesterday's cliches of dollies and dark cluttered homes are just conjured up memories. Today's B&B's offer an array of modern amenities including, above all, a wonderful breakfast.
So spread the word if you want... Let the world know of your B&B experience... We are so unique as a whole... we all have something different to offer to the public.
I would like to leave you with a commercial... it will explain why staying at a B&B is a BETTER WAY TO STAY!